From the blog
Technology, in plain English
Honest, jargon-free articles on IT, websites, and getting found online — written for small-business owners who have better things to do than decode tech-speak.
IT Support
6 min read
How small businesses actually get hacked — and the simple fixes
It's almost never a Hollywood hacker. It's an email, a reused password, or an update nobody installed — and the fixes are just as ordinary.
Websites
5 min read
Why hire a web designer instead of doing it yourself?
Website builders are easier than ever — so when is paying a person actually worth it? An honest look at what you're really getting.
IT Support
5 min read
Managed IT vs. break-fix: which does your business need?
Pay someone monthly to prevent problems, or call when something breaks? The difference is bigger than it sounds.
IT Support
5 min read
Backups: the boring thing that saves your business
Nobody thinks about backups until the day they desperately need one. Here's how to make sure that day is a non-event.
Websites
6 min read
What to look for in a small-business web designer
How do you tell a great designer from an expensive mistake? Seven things worth checking before you hand anyone your money — or your website.
IT Support
5 min read
5 signs your business has outgrown DIY IT
Handling your own tech worked when you were small. Here's how to tell when it's quietly costing you more than it saves.
Websites
5 min read
3 things that make a small-business website actually work
Forget trends and flashy features. A website that earns its keep usually comes down to three unglamorous things done well.
Websites
4 min read
Should you hire a pro to build your website?
A short, no-pressure way to decide whether this is a do-it-yourself job or a bring-in-help one.
Websites
5 min read
Web development for small businesses, in plain English
What 'web development' actually means, what it doesn't, and how much of it your business really needs.
Websites
5 min read
What a small-business website really costs
Why quotes range from a few hundred dollars to tens of thousands — and the four things that move the number.
Websites
4 min read
Is your website ready for mobile?
Most of your visitors are on a phone. Here's how to tell — in two minutes — whether your site is ready for them, or quietly turning them away.
Marketing
6 min read
Turn your website into a steady source of new patients
A quiet, ethical way to think about getting more of the right clients — without ever feeling like a salesperson.
Marketing
5 min read
Let your website do the marketing for you
If marketing always lands at the bottom of your to-do list, the fix isn't more discipline — it's a website set up to do the steady work for you.
Local SEO
5 min read
Why your private practice needs a Google Business Profile
It's free, it takes an afternoon, and for a local practice it might be the single highest-impact thing you can do online.
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